How fast does your agency reply?
Three enquiries to your agency's WhatsApp over a week, written like a buyer's. Then a score out of 100, each reply's time, and exactly what the buyer saw.
Three enquiries, three moments.
- Working hours
- A weekday at 11:00, when your team is at its desks.
- Evening
- A weekday at 21:30, when buyers browse after work.
- Weekend
- Saturday or Sunday at 13:00, when most viewings are planned.
A person at KWIK L sends them from an ordinary phone, only to the number you give us. Portals are never used, and nothing is recorded. Tell your team a test is coming this week, without saying when.
The score, out of 100.
- Speed, up to 60
- All 60 within 5 minutes; 45 within an hour; 30 within 2 hours (Property Finder's SuperAgent target); 18 within 4 hours (Bayut's TruBroker target); 6 within a day.
- The answer, 25
- The reply answers what the buyer asked.
- The next step, 15
- The reply offers a viewing or a call.
Your score is the average of the three.